the Patagonia passport

Challenge: create a campaign that fosters the consumer to brand relationship and community. 

solution: create an immersive experience for customers to learn about the product.

execution: create “physical Patagonia passport” and “Trace your threads” campaign. 

Role: Individual Designer/Strategist

Skills: visual messaging, brand awareness, Gamification design, strategic thinking, motivating engagement, media planning, promoting sustainable and social responsibility.