salt & straw

Challenge: create a campaign aimed to engage a broad audience, boost sales and widen brand awareness.

solution: created a nostalgic "joy of traditions" campaign with holiday flavors, festive packaging, and pop-up shops, using multi-channel media.

execution:  developed storytelling, designed visuals, created digital/social campaigns, and pop-up events.

Role: creative and media strategist, lead market researcher.

Skills: creative direction, media planning, market research, audience awareness, content creation, and event management.