Sports Brand strategy - uo jcom 457/557 - fall 2024
PGA REBRAND
Challenge: Rebrand a sports team or brand.
Problem: the pga has a limited reach; we need to expand it to a greater audience.
Solution: launch the ‘next era’ of pga. Modernization with vintage influences.
Role: Sole Researcher/Designer
Skills: brand strategy, visual identity design, market analysis, storytelling, conceptualization and concept articulation.
